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I'm a Creative Director with 20 years of experience leading visual communications across motion graphics, film, animation, illustration, web, and UX for companies ranging from global brands to early-stage startups.
Complex subjects. Complicated rooms. Clear results.
That's been the throughline of my career, from directing film and photo productions for IKEA's global Marketing & Communications team to developing educational animation series for SAP, creating explainer videos and building brands for early-stage tech companies through my studio, Stefangus Design.
Before moving into creative leadership, I built my craft as an animator and illustrator, working on TV productions and educational content for LeapFrog's technology-based learning products. Starting from a blank page and composing images and sequences from scratch, rather than arranging what already exists, shaped how I see and solve visual problems. It's a discipline I bring to every brief.
I cultivate what I call a flexible framework, a collaborative space where creative tension is welcome, ideas get genuinely tested, and the best work can emerge. Keeping a room open and relaxed, even under pressure, is how I've always led.
John Cleese said it well: "While you're being creative, nothing is wrong. There's no such thing as a mistake, and any drivel may lead to the breakthrough."
That's the environment I try to build and the standard I hold myself to.