Role: Lead Designer, Design Researcher.
Problem: The company was looking for new innovative ideas to maximize revenue, using the existing code base.
Solution: An app that learned from the browsing patterns of the customer and then compiled a digital catalogue of preferable items. The challenge was to come up with a solution that was playful and exciting and encouraged the customer to keep evaluating products and in so feeding data into the app.
Result: The app never reached the market as work on it got interrupted by the company's change of focus.
The basic idea was to ask the customer to choose one of two options. I wireframed out those ideas, starting out using cameras as the default product, but later changed to child carriers.
In order to quickly get everyone on the team on the same page I created short animations that showed the interactions. These sped up the process immensely.